6-Month Strategic Overview & Market Dominance Analysis
Total Web Leads
130+
60+ Paid | 70 Organic
GBP Growth
+147%
Total Overview YoY
CPA Efficiency
$47
Recent Campaign Avg
SEO Velocity
17
Keywords in Top 10
Social Media Activity
From the beginning of our work, our social media activity performed strongly. Even though our website was not ranking at that time, the social media posting worked really well because we consistently posted and pushed content.
Paid Media Success
Our first lead campaign generated 60+ leads and converted 6 students. Recently, with $700, we converted 15 students at $47 CPA.
Stepney Green Dominance
We dominate Stepney Green almost in every subject and key stage. Many Stepney Green terms are Top 5 or Top 1.
The Backlink Gap
The main missing part is backlinks. We can already see the potential because 17 keywords are in Top 10. With quality backlinks, they can easily move to Top 1–3.
Manpower & Consistency
Manpower was low, so consistent posting, graphics, and GBP updates slowed down. GMB 6-7 month results not as good as previous year growth due to this.
Website Reset History
Management/developers reset the website and we had no previous SEO data. We had to push all keywords from scratch related to services.
| Search Term | Current Rank | Status / Location |
|---|---|---|
| ideal centre for tuition | #1 | London / Brand |
| tuition classes near me | #1 | Local Dominance |
| Maths tuition | #2 | General Term |
| English tuition | #2 | General Term |
| Science tuition | #3 | General Term |
| KS1 Science tuition Stepney Green | #1 | Stepney Green |
| tuition centre london | #37 | Untapped Potential |
| tuition centre | #78 | High Volume Target |
| A-Level Maths tuition Hull | #43 | Hull Opportunity |
Hull Opportunity: Rankings are mostly between #30–#50; strong chance to grow with local SEO and backlinks.
Jummer Via Content: Jummer Via’s content structure works really well. Even Bengali content performed strongly in London.
Action Needed: We need more scripted + natural content involving student interactions, parent problem stories, and subject level offers.
Target: Achieve 200 students per month.
Budget Calculation: Our monthly budget if increase... if our target is to achieve 200 students then our monthly budget will be $10,000.
CPA: Meta Ads CPA was $50-60, but recent optimization brought it to $47.
This is the most important next step. Just like Stepney Green dominance, our next full potential target is Hull. Next targets: Leeds dominance, Ilford dominance, GCSE tuition, and Year 6 SATs.
We need weekly posting and fresh local photos. We need to do regular post and photos of the activity; workload needs a helping hand.